AÃRK Collective | Logo - Gold

The Logo watch challenges the idea of identity and brand in a way that is unapologetically AÃRK.

Questioning the significance of a logo and the importance of its placement, this design repurposes the date dial to showcase different motifs subtly changing the watch’s character on a daily basis. A display of intentionally ambiguous symbols open to interpretation by the wearer provides a graphic accent in the backdrop to bold dial markings. In a nod to luxury timepiece design, solid proportions are complimented by clean contemporary lines in a compact 36mm unisex case design paired with custom links.